Entertainment & Media

Broadway League

For 90 years Broadway League has been THE national trade association for the Broadway industry.

Visit Website
Objective

Broadway League partnered with Havenoro to redesign and rebuild their membership portal. The requirements were two-fold. Correct some long-standing issues, while creating new functionality, enabling future growth for the Broadway League IT team.

Approach

Not just a pretty face, Havenoro also understands technology. While our award-winning designs speak for themselves, we are also a top enterprise solutions provider. Magento, Shopify, Laravel and PHP solutions just to name a few. Meeting with the Broadway League team we identified pain points with the existing site as well as new requirements providing future flexibility. As typical of a Havenoro engagement, our detailed discovery process identified some exciting new opportunities to improve the BL website. It was out with the old of using query variables to construct pages, providing poor SEO results, and in with the new of a ground up build based on a Django/Python based custom CMS. Yes, we build the beautiful sites…but we also have the brains to create enterprise solutions.

Impact

Broadway League’s next level portal now includes Tony Awards voting functionality with integration to Yangaroo, easy access to Broadway show Statistics and Reports, as well as the ability for Broadway IT admins to create new pages on the fly.

Results

+80%
Increase in Sales Inquiries
+56%
Increase Time on Site
100%
Client Satisfaction