Automotive & Transportation

Ford

Ford, the multinational automaker headquartered in Dearborn, Michigan, sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand.

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Objective

Ford partnered with Havenoro to create a new website that captured the company's unique value proposition and showcased their services in an engaging way that resonates with their target audience in the automotive & transportation space.

Approach

Havenoro's team conducted thorough brand strategy workshops with Ford's leadership to craft a user experience strategy. We designed and built a completely new website positioned for growth, striking a balance between showcasing services and portraying a human element.

Impact

Havenoro created an engaging modern website with rich user interactions that increased time on site while driving business inquiries and establishing Ford as a leader in the automotive & transportation industry.

Results

+80%
Increase in Sales Inquiries
+56%
Increase Time on Site
100%
Client Satisfaction