Agriculture & Food

Murray’s Chicken

Murray’s Chickens is family-owned and raises the finest chickens in the rolling hills of Southeastern Pennsylvania. Partnering with select family farms, Murray’s is protecting small farmers and strengthening local economies.

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Objective

Murray’s Chicken partnered with Havenoro to create a new website that captured the company's unique value proposition and showcased their services in an engaging way that resonates with their target audience in the agriculture & food space.

Approach

Havenoro's team conducted thorough brand strategy workshops with Murray’s Chicken's leadership to craft a user experience strategy. We designed and built a completely new website positioned for growth, striking a balance between showcasing services and portraying a human element.

Impact

Havenoro created an engaging modern website with rich user interactions that increased time on site while driving business inquiries and establishing Murray’s Chicken as a leader in the agriculture & food industry.

Results

+80%
Increase in Sales Inquiries
+56%
Increase Time on Site
100%
Client Satisfaction